Head in the Clouds...
My gift from Red or Dead: a bicycle bell. Now I just need a bicycle to go with it!
If you follow my tweets on Twitter, you may know of my ongoing cycle training. Yes, ‘cycle training’. And if like my best friend you are now rolling on the floor in fits of laughter, you should know I am rolling my eyes at you and brushing away your amusement at my lack of bike riding skill!
Red or Dead Ruscia Rose Women's bike. RRP: £299.99
Vintage cycling adverts at the Red or Dead Fashion Bikes launch
My new found desire to learn to cycle, my curiosity about bicycles themselves and my love of fashion found me at the launch of Red or Dead’s fashion bikes launch in Kingly Street. The purposely-styled store was decorated with beautifully framed vintage bicycle adverts and the collection of bikes were elegantly displayed, veiled in colourful Red or Dead prints.
My favourite style, Red or Dead Seaspray Women's Bicycle. RRP: £399.99
Red or Dead's Mens' Fashion Bike
Now I know little (read: nothing at all) about bikes, so I was glad to be approached by the lovely Chase PR people who really know their stuff! The girls told me how each bike (there are three styles) is exclusively manufactured by Raleigh UK Ltd with each style having its own unique technical specifications. What I was eager to know was which bike was for the beginner?
The Ruscia Rose. Photo courtesy of Chase PR and Red or Dead
The answer: The Ruschia Rose. A bike for comfortable, practical and fashionable cycling. My favourite feature of this bike is the purple basket (a purple basket!).
Bikeland Women's Bicycle RRP: £349.99 Photo courtesy of Chase PR and Red or Dead
The Bikeland bicycle is for more of an experienced cyclist, featuring highly functional elements for a supreme cycling experience.
The Seaspray Bicycle. Photo Courtesy of Chase PR and Red or Dead
The Seaspray, my favourite design offers a host of fashionable and functional elements, creating a comfortable and quality cycling experience – a bike for the committed and serious cyclist.
Creative Director at Red or Dead Katie Greenyer
I was excited to meet Red or Dead’s creative director Katie Greenyer, a cycling enthusiast herself. She spoke animatedly about her beautifully designed bikes and the matching bicycle covers they come with and insisted I have a go riding one. Fortunately for me, the bikes were locked to the ground (I’m sure there is a more technical term for it, but I know not of it), so I cycled away (on the spot) confidently.
Red or Dead Bicycle helmets created by students of London College of Fashion
Guests trying out Red or Dead's gorgeous bikes.
The exercise called for refueling in the form of tasty hors d’oeuvres and cocktails (or lemonade for me) and enjoying the display of flamboyant bicycle helmets designed by students of London College of Fashion. Which one would you wear?
Vintage cycling adverts at the Red or Dead Fashion Bikes Launch
Riding on my bicycle (wishful thinking) at Red or Dead's Fashion Bikes launch
For those of you dying to know about my cycle training progress(I’m sure you’re all glued to your computer screens right now, aren’t you?), I had a cycle training lesson the day after the Red or Dead Fashion Bike launch. And reader, I rode a bike.
All the bikes pictured are available to buy at all Evans Cycle stores across the land. If you’re lucky enough to get one, do let me know what you think!
(Apologies for the substandard quality of my photographs on this post. The strap on my leather satchel (pictured above) decided it couldn’t be bothered to do it’s job, making it impossible to carry heaving items, such as my Dslr in the bag.)
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Yasmin Selena Butt
